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Thanks for your feedback, we really understand the concern, but one app (technician) can offer multiple routes into it. My Schedule, Maps, tools and tasks are really different landing points under the same application. Presenting a technician tile to a technician using mobile doesn't mean anything. Our ultimate goal is not to standardize on the app names, but be able to expose the same set of tiles from Mobile in EAM. Under the covers it would still be called technician from a security perspective, although from a user experience, likely they'll see the same tiles when in web mode as well. Having said that, I'm changing this idea as not under consideration at this moment, since our goal is really to standardize on route names, not around app names. As usual, your feedback is highly appreciated.